Search Engine Optimization (SEO).

Search Engine Optimization (SEO) is the practice of enhancing the quantity and quality of traffic to a website through organic search engine results. It involves optimizing various elements of a website, including content, structure, and HTML code, to make it more appealing to search engines like Google, Bing, and Yahoo. The goal of SEO is to improve a website's visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases, ultimately driving more targeted traffic to the site. SEO encompasses both on-page and off-page optimization techniques, such as keyword research, content optimization, link building, and technical optimization, all aimed at improving a website's authority and relevance in the eyes of search engines.

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